Productised Service · AI Automation

You spend money getting calls.
Then you miss them.

Every missed call from a trades business is a job that went to someone who picked up. An AI receptionist answers every call 24/7, qualifies the enquiry, books the callback, and sends you a full summary — cheaper than a VA and working while you're on the tools.

Get This Set Up See How It Works

£240+

Average value of a missed trade enquiry

27%

Of calls to trades businesses go unanswered

24/7

Your AI receptionist never clocks off

£3k

Setup cost — typically paid back in weeks

The problem

Every missed call is money walking out the door.

You invest in Checkatrade. You run Google Ads. You get your van sign-written. All of that spend is designed to get your phone ringing. And then you miss the call because you're on the tools, under a floorboard, or driving between jobs.

The caller tries the next number. You never know they called. The job — which might have been worth £500, £2,000, or more — goes to a competitor who picked up.

It's not a sales problem. It's not a marketing problem. It's a simple operational gap that costs the average trades business thousands of pounds a year in missed work.

An AI receptionist closes that gap permanently — without adding a single hour of work to your day.

The cost of missed calls — your numbers

Calls per week (typical trades business)

~15

Missed calls (avg 27% unanswered)

Average job value

£600

Conversion rate from answered calls

40%

Jobs lost per week to missed calls

~1.6

Revenue lost per month to missed calls

~£3,840

These are conservative estimates. The actual figure for most trades businesses is higher. Our AI call handling setup costs £3,000 — most clients recover that in the first month.

How it works

Your caller talks to an AI that sounds human. You get a summary.

Powered by Bland.ai, the AI receptionist handles every call with a natural, conversational voice. It knows your business, your services, your availability, and your pricing range. It qualifies the enquiry, collects the caller's details, and sends you an instant summary so you can call back the right people first.

Customer calls your number

Your existing number, forwarded when you can't answer. Or a new number dedicated to after-hours. Your choice.

AI answers instantly

Natural conversational voice. "Hi, you've reached [your business name], I'm here to help..." No hold music. No voicemail. No missed opportunity.

Enquiry qualified

The AI asks the right questions — what's the job, where's the property, rough timeline, any urgency. It understands the context and responds naturally.

Callback booked

If appropriate, the caller is offered a callback time from your available slots. Or simply told you'll call within the hour. Details captured either way.

You get a summary

Instant notification with caller name, number, job description, urgency, and best callback time. You call back the right people — no cold calls, no guessing.

What's included

Everything you need. Nothing you don't.

We build and configure the entire system for your business — trained on your services, your pricing range, your tone, and your availability. Ongoing management available on retainer.

️

Natural voice AI

Powered by Bland.ai — conversational, human-sounding, able to handle interruptions, questions, and changes of topic naturally. Callers rarely know it's AI unless they ask directly.

Trained on your business

We configure the AI with your business name, services, service area, rough pricing, availability, and any specific instructions. It knows your business as well as a good receptionist would after a week.

Instant WhatsApp or SMS summary

Every call produces an instant notification — caller name, number, job description, urgency level, and best callback time. Delivered to your phone within seconds of the call ending.

Google Sheets call log

Every call logged automatically — timestamp, caller, job type, outcome. Your complete enquiry history in one place, filterable and searchable. No manual entry required.

24/7 availability

Evenings, weekends, bank holidays. The calls that come in outside working hours — often the most urgent ones — are handled just as well as Monday morning calls. Never miss an emergency enquiry again.

Flexible call routing

Set it to handle all missed calls, after-hours only, or specific numbers. If you want to try to answer first and only pass to AI when you can't, that's a simple call forwarding rule on your phone.

Why not a VA?

A good VA costs £1,200–£2,000 a month. And they need weekends off.

Virtual assistants are great for many things. Call handling at scale, 24 hours a day, on a budget that makes sense for a growing trades business — that's not one of them.

Traditional VA

Virtual Assistant

£1,200–2,000/month

Works 9–5, Monday to Friday only
Off sick, on holiday, needs managing
Can't handle multiple calls simultaneously
Takes time to train on your business
Inconsistent — depends on individual
No automatic call logging or CRM entry
Ongoing cost regardless of call volume

Rojaf AI Call Handling

AI Receptionist

From £900 setup

Available 24/7, 365 days a year
Never sick, never on holiday, no management
Handles unlimited simultaneous calls
Configured on your business in days
Consistent quality on every call
Auto-logs every call to Google Sheets
Fixed setup cost — no ongoing per-call fees

Pricing

One setup cost. You own the system.

We build and configure your AI call handling system for a fixed fee. You own it. Ongoing platform costs (Bland.ai) are typically £50–100/month depending on call volume — we handle the setup and handover, and you manage the subscription directly.

AI Call Handling Setup

Complete build and configuration for your business

From £900

One-time setup · typically 2 weeks to live

AI voice configuration trained on your business

Call flow design and scripting

WhatsApp/SMS notification setup

Google Sheets call log integration

Call forwarding setup guidance

Testing across scenarios and edge cases

Team training and handover documentation

30 days post-go-live support

Ongoing platform costs (Bland.ai): typically £50–100/month based on call volume, billed directly by Bland.ai. We help you set up the account and can manage ongoing optimisation on a retainer (from £150/month) if preferred.

Get This Set Up — Book a Free Call

Who this is for

Built for any business where a missed call is a missed job.

We configure the AI specifically for your sector — different questions, different tone, different qualification criteria.

Trades & M&E

Electrical, Plumbing & Heating

You're on site, under a floorboard, or driving between jobs. Every call you miss is a job that went somewhere else. The AI handles enquiries, collects job details, and tells the caller when to expect your call.

Qualifies job type and urgency
Captures address and access details
Books callback in your available window

Medical & Aesthetic

Clinics & Aesthetic Practices

Patients call outside clinic hours constantly — evenings and weekends when they've just decided to book. An AI receptionist captures every enquiry and books them into your callback or online booking flow.

Captures treatment interest and questions
Books consultation callbacks or directs to online booking
Consistent, professional tone every time

Care Homes

Independent Care Homes

Family members making enquiries about care for a loved one often call out of hours. A warm, professional AI receptionist captures the enquiry and ensures every family gets a prompt follow-up call.

Empathetic, appropriate tone for sensitive enquiries
Captures family member details and care needs overview
Books callback with the registered manager or admissions lead

Ready to stop missing calls?

Book a free call. We'll show you how it works for your business.

We'll walk you through exactly how the AI would handle calls for your specific business, what it would say, and what you'd receive. Takes 30 minutes. No commitment.

Book a Free Demo Call See All Automation Services

hello@rojaf.co.uk · Setup typically within 2 weeks

You spend money getting calls.Then you miss them.