Why Rojaf exists.
Rojaf was founded by Roxana — a product manager with a background in FMCG, tech startups, and AI software ventures, and a Master's in Digital Service Design. She spent years watching two problems repeat themselves.
On the compliance side: businesses using AI tools with no understanding of their obligations, no governance documentation, and no affordable route to fixing it. Enterprise platforms charged £20,000+ and were built for corporations with compliance departments. SMEs had nothing.
On the automation side: businesses spending hours every week on admin that didn't need a human — timesheets, job enquiries, appointment reminders, review requests — but unable to access the technical expertise to change it without buying expensive platforms they didn't need.
Rojaf was built to close both gaps. Compliance advisory that prices for SMEs and speaks plain English. Automation that builds on what you already have, proves ROI before you commit, and has most builds live in two weeks.
We're deliberately lean. Senior people doing the work directly — not managing juniors who are. Every client works with the relevant specialist. And we're honest when something isn't the right fit for us.